Ever wonder how many Gibson SJ-300s were made? I dove deep into serial numbers, forum posts, and dealer lore to find out.
Here’s a fun way to start a conversation the next time you see your guitar nerd friend: mention the Gibson SJ-300 and watch them divide into one of three camps. Those who own one (unicorns, basically). There are those who desperately want one. And then there’s the third group—people who will look at you skeptically and ask, “Wait… does that guitar even exist?”
Yes, it exists. I’ve found 18 with identifiable serial numbers. And after scouring Reverb listings, crawling through dusty forum threads, decoding serial numbers, and chasing down dealer descriptions from Germany to California, I’m ready to take my best shot at answering the question that has stumped Gibson acoustic enthusiasts for nearly two decades:
Just how many Gibson SJ-300s were made?
First, Let’s Talk About What Makes This Guitar So Special
The SJ-300 is Gibson’s rosewood-backed answer to the legendary SJ-200, the “King of the Flat-Tops.” While the SJ-200 has been in continuous production since 1937 and has graced the hands of everyone from Elvis to Emmylou Harris, the SJ-300 was something different—a boutique whisper in a world of rock-and-roll shouts.
Produced primarily between 2004 and 2008 at Gibson’s Bozeman, Montana facility, the SJ-300 swapped the SJ-200’s traditional maple back and sides for premium Indian rosewood. The result? A deeper, warmer, more intimate voice—what one forum member memorably described as “intergalactically delicious.”
The spec sheet reads like a wish list for acoustic guitar nerds:
- Top: AAA-grade Sitka Spruce
- Back & Sides: Premium Indian Rosewood
- Fingerboard: Bound Ebony with Abalone Crown Inlays
- Bridge: Ebony “Moustache” with Abalone Inlays
- Tuners: Gold Grover Imperials
- Nut Width: 1.75″
- Scale Length: 25.5″
This was Gibson’s flagship Super Jumbo for the modern era—a guitar that commanded serious premium pricing and required the kind of materials and craftsmanship that naturally limited production. And then, around 2008, it quietly disappeared from the catalog, folded back into the SJ-200 line as the “SJ-200 Custom.”
Gone, but not forgotten.
The Ren Ferguson Era: Built Under a Master’s Watch
Here’s something that makes every SJ-300 even more significant: every single one was built during the legendary Ren Ferguson era at Gibson Montana.
Ferguson joined Gibson in 1986 when the company acquired Flatiron Mandolin, where he served as head luthier. For the next 25 years, he spearheaded the design and construction of Gibson Acoustic in Bozeman, earning recognition as one of the finest Master Luthiers in the world. When Gibson announced his retirement in 2012, then-CEO Henry Juszkiewicz stated that Ferguson had been “an integral part of arguably one of the best periods of acoustic guitar building for Gibson.”
That’s not corporate hyperbole. Gibson dealer Mike Fuller of Fuller’s Vintage Guitar in Houston put it more directly: “He is simply one of the greatest luthiers of all time.”
Ferguson was responsible for some of the most elaborate and celebrated flattops ever to emerge from the Bozeman plant. Some of his museum-quality masterpieces have commanded upwards of $50,000 at auction. His philosophy was simple but uncompromising: “My first priority has always been to make a guitar sound as good as the wood will allow.”
The SJ-300’s entire production window—2004 to 2008—fell squarely within Ferguson’s tenure. Every one of these guitars benefited from his oversight, his standards, and the culture of craftsmanship he cultivated at the Montana facility.
Why Special Editions Get That Extra Touch
Now, I should note that Gibson’s standard SJ-200s from this era are also beautifully crafted instruments—the Bozeman facility has always maintained high standards. But here’s something I know from my own experience building, or having someone build, custom products: special editions and limited-run models like the SJ-300 invariably receive greater attention and care.
When you’re building something exclusive—something with premium materials, intricate appointments, and a higher price tag, there’s an unspoken understanding on the production floor. The craftspeople know these instruments (in my case, microphones) will be scrutinized more closely. They know the buyers are discerning collectors who will notice every detail. The result is that extra measure of precision, that additional moment spent on fit and finish, that heightened awareness that transforms a great instrument into something truly extraordinary.
With the Gibson SJ-300, you’re getting not just rare tonewoods and abalone inlays, you’re getting the accumulated expertise of the Ren Ferguson era applied with the focused intention that only comes with building something extra special.
The Great Production Number Mystery
Here’s where things get interesting—and a little maddening.
Gibson doesn’t publish production numbers for most models. If you email them asking how many SJ-300s were made, you’ll likely get the same response others have received after contacting both Gibson USA and Gibson Europe: crickets. Likely because they don’t know…
So we’re left with speculation, rumor, dealer lore, and my albeit small and personal Gibson SJ-300 serial number sheet.
The numbers floating around the guitar community are all over the map:
- ~200 units total: This figure pops up in a Gibson J-200 Facebook fan group, where one poster expressed surprise at finding an SJ-300 at a German dealer, saying “even with only 200 made” it was remarkable.
- 92 units: A more specific (and more conservative) estimate from a dealer listing that claimed “this model was produced in a very limited run (92 units).”
- 250-450 units: A synthesis estimate based on the documented five-year production window and comparison with similar Gibson limited runs.
But here’s where I need to address the elephant in the room—or rather, the number that seems to have taken on a life of its own.
The “Only 40 Made” Myth: Where Did It Come From?
If you’ve spent any time looking at SJ-300 listings, you’ve probably seen sellers claim this guitar was part of a “limited run of only 40.”
That 40-unit figure almost certainly doesn’t mean what people think it means.
The most likely origin? A Sweetwater product page for the SJ-300 that included promotional language about getting “one of the first 40 SJ-300s.” This was marketing speak. An enticement for early buyers, not a production-cap announcement.
Over time, through the magic of internet telephone, “one of the first 40” morphed into “only 40 were ever made.” It’s a classic case of misremembering meets wishful thinking. After all, “I own 1 of 40” sounds a lot more impressive than “I own one of 200.” Even so, ~200 of a single guitar model, especially a Gibson, is a finite number, making it a rare item to acquire and own.
This doesn’t mean there wasn’t a specific 2006 Custom Shop batch of 40 units with special specs (like Madagascar rosewood instead of Indian rosewood, and red spruce tops). But that batch was just one piece of the larger Gibson SJ-300 production story, not the whole picture.
Serial Number Archaeology: What 18 Guitars Tell Us
Here’s where my obsessive research pays off. After hours of scouring auction sites, dealer listings, forum posts, Instagram accounts, and collector photos, I’ve documented 18 Gibson SJ-300s with identifiable serial numbers.
If you own an SJ-300, I’d love to add yours to the database. Please reach out.
Gibson’s Bozeman-era serial numbers follow the format YDDDYRRR, where:
- Y: First digit of the year
- DDD: Day of the year (001-365)
- Y: Second digit of the year
- RRR: Ranking/sequence number for that day
Decoding these serial numbers reveals a fascinating production timeline:
| Order | Production Date | Serial Number | Provenance |
|---|---|---|---|
| 1 | Feb 8, 2006 (paper work says 2/24/2006) | 00396016 | “Some Neck Guitars” (Earliest found) |
| 2 | Feb 11, 2006 | 00426044 | “Ekkulkorn Pakakornsakul” (Thailand) |
| 3 | Feb 15, 2006 | 00466020 | “Alumpster’s Guitars” |
| 4 | Feb 19, 2006 | 00506005 | “Guitar Motel” |
| 5 | Feb 19, 2006 | 00506049 | “Russell’s Custom” |
| 6 | Feb 19, 2006 | 00506053 | “Lovies” |
| 7 | Feb 19, 2006 | 00506055 | “Cave of Tone” |
| 8 | Feb 22, 2006 | 00536026 | “Al Cali Collection” |
| 9 | Mar 1, 2006 | 00606032 | “Poven Tutti” (Instagram) |
| 10 | Mar 1, 2006 | 00606034 | “Steve Capp” (COA confirms date) |
| 11 | Mar 21, 2006 | 00806024 | “Randy Bachman Collection” |
| 12 | May 17, 2006 | 01376009 | “Captain Guitar Lounge” |
| 13 | Oct 7, 2006 | 02806013 | “Elderly” (Late 2006 build) |
| 14 | Jan 22, 2007 | 00227023 | “Acoustic Room” |
| 15 | Jan 22, 2007 | 00227032 | “Mike’s Guitars” |
| 16 | Jul 20, 2007 | 02017028 | “Fellowship of Acoustics” |
| 17 | May 29, 2008 | 01508010 | “Built for Steve Peecher” (Likely custom order) |
| 18 | 2006 (exact date TBD) | 00396016(?) | “Peter McAvoy” (Serial partially obscured) |
What This Data Reveals
The February 2006 Rush: Look at that cluster in early 2006. Gibson clearly had a concentrated production push, with at least four guitars built on February 19th alone (serials ending in 005, 049, 053, and 055). This aligns with Sweetwater’s “first 40” promotional push. You can see that we have eight in February 2006 and three in March 2006 so far. It’s with educated speculation that these February and March units are all part of the first “40” mentioned in Sweetwater’s April 10, 2006, inSync news post about the SJ-300.
Busting the “5th Guitar Made” Myth: One listing for serial 00506005 claimed “Only 40 Gibson Custom Shop SJ-300 were produced in the Montana factory in 2006-2007, according to the serial number, this is number 5.” My data suggests this is conjecture. Serial 00396016 was built 11 days earlier, and 00426044 was built 8 days before. The “005” suffix only means it was the 5th guitar of any model stamped that day in Bozeman, not the 5th SJ-300 ever. It could be a coincidence, but it’s more likely that more than five other SJ-300s were built prior to 00506005. And, of course, we know that more than 40 were made.
Production Extended Beyond 2006: The presence of guitars from 2007 and 2008 confirms that production continued past the initial promotional batch, though the 2008 “Steve Peecher” guitar may represent a special custom order rather than standard production.
Global Distribution: These guitars have surfaced everywhere—from California to Thailand, from the UK to Australia. The SJ-300 was never just an American phenomenon.
So… How Many Were Actually Made?
Time to put forth my best guesstimate. Based on everything I’ve gathered, serial number analysis, forum speculation, dealer descriptions, historical comparisons with similar Gibson limited runs, and the rate at which these guitars surface on the secondary market, here’s my estimate:
Total Gibson SJ-300 Production (2004-2008): Approximately 150 units
Let me break down the reasoning:
- The 18 Gibson SJ-300s with identifiable serial numbers represent roughly 12% of total production, assuming a total of ~150. Given that high-end guitars tend to be well-documented by proud owners, this percentage feels reasonable.
- The serial number ranking digits (the last three numbers) on my documented guitars range from 005 to 055 on any given production day, suggesting relatively small daily batches mixed with other Bozeman models.
- The roughly 5-10 units per year on secondary markets, combined with the percentage that remain in private collections, support a total population in the low hundreds.
- Historical comparisons are instructive: the pre-war SJ-200 (1938-1941) saw only about 96-100 units total. The SJ-200 True Vintage Limited Edition was capped at exactly 167 units. The SJ-300 fits comfortably in this boutique territory.
- The “92 units” figure that surfaces in some dealer descriptions may actually be close to accurate for the primary 2006 production run, with additional guitars produced in 2007-2008 bringing the total closer to 100-150.
The higher estimates (200-450) floating around likely account for guitars that might have been built but never shipped, prototypes, or confusion with the similar-spec SJ-200 Custom that followed.
Why Does This Guitar Inspire Such Obsession?
Part of the SJ-300’s mystique is that maddening combination of quality and scarcity. When a guitar is so rare that collectors debate its very existence, you know you’re in unicorn territory.
And then there’s the sound. This is why I’m so attracted to the SJ-300. It is described as having a specific, deep resonance and a warmth and bottom end that the brighter maple SJ-200 can’t quite match. Whether that tonal difference is worth the premium is a matter of personal taste. For those who’ve found their SJ-300, the consensus seems to be: absolutely.
A Word of Warning: Beware the Fakes
The SJ-300’s rarity has made it a target for counterfeiters. Here are the red flags to watch for:
- Serial numbers starting with “017”: This prefix is notoriously associated with counterfeit Gibsons.
- Serial numbers etched or painted over the finish: Authentic Gibson serials are stamped into the wood before finishing.
- Missing “Made in USA” stamp or incorrect font on headstock markings.
- No fret nibs on neck binding: Authentic Montana guitars have binding that wraps around fret ends.
- Slotted or Phillips head screws on bridge hardware: Should be rivets or specific acoustic pins.
If a deal seems too good to be true, it probably is. At current market prices averaging around $4,400-$4,500 or higher for guitars in excellent condition, and significantly higher for Ren Ferguson personally signed versions, an SJ-300 listed under $3,000 and in good shape should trigger immediate suspicion that it could be a fake. If it is priced low, it likely has serious condition issues.
The Bottom Line
The number of Gibson SJ-300s remains one of the great modern mysteries of the acoustic guitar world. Produced for roughly four to five years, built in small batches by the craftspeople at Gibson’s Bozeman facility under the watchful eye of Master Luthier Ren Ferguson, and then quietly absorbed back into the SJ-200 line, it exists in that perfect sweet spot of quality, scarcity, and mystique.
My best estimate, based on 18 documented serial numbers, countless forum threads, dealer descriptions, and comparison with similar Gibson limited runs, puts total production somewhere between 100 and 200 guitars worldwide, likely closer to the former.
The “only 40 made” claim? Almost certainly a telephone-game distortion of Sweetwater’s promotional language about the “first 40.”
For the collectors and players who’ve managed to secure one, the SJ-300 represents something increasingly rare in the guitar world: a genuine artifact of a specific moment in Gibson’s Montana history—the Ren Ferguson era—when the factory decided to see what would happen if you put rosewood and abalone on a Super Jumbo frame and built it like a Custom Shop piece, with all the care and attention that implies.
For everyone else, the hunt continues. Check those Sweetwater, eBay, and Reverb alerts. Befriend your local vintage dealer. And the next time someone at a jam session asks if the SJ-300 even exists, you can tell them: yes, it does. You know of at least 18 of them.
Only 82-182 more to go.
Do you own a Gibson SJ-300? I’d love to add your serial number to my database. Drop a comment below with your serial and any details you have—let’s solve this mystery together.
Sources and Further Reading:
- Gibson Brands Forums: Various SJ-300 discussion threads
- Reverb.com: Gibson SJ-300 listings and price guide (2004-2008)
- Equipboard: Gibson SJ-300 specifications and market analysis
- Sweetwater.com: Original SJ-300 Modern Classic product page
- Guitar Motel, Captain Guitar Lounge, and various vintage dealers
- Facebook Gibson J-200/SJ-200 Enthusiast Groups
- Blue Book of Guitar Values: Gibson SJ-300 Rosewood (Model SJ2E)
- Gibson.com: “Master Luthier Ren Ferguson Retires from Gibson Guitar” (2012)
- Premier Guitar: “Big Sky Builder” – Ren Ferguson profile
- Ren Ferguson Co.: History and background



