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Category: Entrepreneurship

Simon & greg Record the world

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On December 11th, 2017 I received an email from Greg Bonnier titled “About an African Journey.” I receive emails nearly every day with one pitch or another that are going to make my company Lauten Audio famous if only we send free microphones. However, this email was a little bit different.

First, the email started off with a referral reference from one of my most respect colleagues in the music business, Fab Dupont. Second, Greg already owned two of our highly acclaimed Atlantis FC-387 microphones, which is no small investment, and finally, the first paragraph ended with “…for the love of the music and people.” Gregs’ hook worked.

Here’s Greg’s opening paragraph.

My name is Greg, I’m a friend of Fab’s which was nice enough to put me in contact with you. I’m writing you about a project I’m about to do in Senegal. Mid-January, I’ll be leaving for the southern part of the African country where I’ll be recording bands which do not have access to recording ressources other than a computer microphone. My colleague did this 3 years ago and it resulted in a band even getting a recording contract. This is a project we are funding by ourselves, for the love of the music and the people.

Greg and I scheduled a call to discuss the project further. My gut told me this project could turn out very cool, and it was clear Greg and his partner Simon Walls had their heads on straight. My biggest concern was whether the microphones could survive such a trip and the environment. If they didn’t, my brand was not going to look very good.

Six months later I began to receive photos and snippets from Simon and Greg’s adventure. The microphones were taking a beating, but they were holding up to the task. When I hear the music that was being captured, the hair stood up on the back of my neck, I knew I had made the right decision.

Without further ado, below is a link to the 6-episode series from the first season of Simon and Greg Record the World.

ABOUT SIMON AND GREG

Simon Walls is a music producer, songwriter and adventurer. After producing his own original records, he has been producing, recording and mixing for other artists such as Le Winston Band, David Jobin, Clay and Friends, ILAM, Tee Cloud, Sadio Cissokho and Aaron Lumley. He also produces for Wapikoni Mobile, Musique Nomade and AVATAQ offering recording services and mentorship to indigenous musicians across Canada. Between records, Simon is a motivational speaker at The Great Explorers where he tells the tales of his adventures.

Greg Bonnier is a record producer, sound engineer and film maker based in Montreal, Canada. Beginning at Musique Plus (Much Music) in 2000, he has since managed post-production facilities, mixed various TV shows, filmed and edited many documentaries, live shows, corporate films and web projects including a web series with renown french actor Pierre Richard. Since 2006, his work in music has led him to produce, record and mix all over the world with artists from all walks of life and diverse musical genres.

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THE RECORDING ENGINEER IS THE CTO

Facebooktwitterredditpinterestlinkedintumblrmailby featherIn the past couple weeks my company, Lauten Audio, released some exciting news regarding our microphones being used on significant recording artists.

First, we announced that Darrell Thorp, an astounding 7-time Grammy award winning mixer/recording engineer (in just a handful of years…) used a bunch of Lauten Audio microphones on the new Foo Fighters record ‘Concrete and Gold’. The album went number 1 on the Billboard Hot 200. This is a big deal.

Second, we announced that Michael Ashby, who compared to Thorp, is just getting his start in the business, but what a start it is. Michael used Lauten Audio’s flagship Eden LT-386 microphone to record and engineer the vocals for Cardi B’s ‘Bodak Yellow’ a.k.a. Money Moves. Cardi cemented her name in history when this track bumped Taylor Swift from the number 1 spot on Billboard Hot 100. She became the first female rapper to achieve that milestone as a solo artist since Lauryn Hill in 1998. Cardi B is a true rag to riches story, you should look into it. This is a bigger deal!

But here’s my reason for this post

Being a “Recording Engineer” isn’t as financially rewarding as many people think. It’s my perception the general public thinks the above engineers are getting rich. However, the reality is, and has been for a long time, Recording Engineers don’t get rich. They get paid a flat rate and that’s it. There’s no obligation for the Producer or record company to give them points (a percentage on sales of the record or song), and most don’t.

I do not know the details of Michael Ashby’s deal with Cardi or her Producer and record company but, it’s quite possible he got paid a few hundred dollars to record her that night and that’s it… Darrell on the other hand, engineered and mixed the Foo Fighter record. Mixers typically get some type of residual. But again, Darrell is likely seeing nothing from the “Engineering” part.

The Recording Engineer is the CTO

I’ve never understood this, because in my opinion, the “Engineering” part is one of the most time consuming, intense, and impactful tasks in the recording of music. The lead Recording Engineer is the equivalent of a CTO at a tech company. Do you think they should be receiving profits from a products success which they helped developed?

There is a bill

In March of 2015 Rep. Joe Crowley introduced the AMP Act, a bill to allow Music Producers, Mixers and Engineers to receive fair compensation. In my opinion, it’s the Engineers that need to most help, not the Producers and Mixers…Facebooktwitterlinkedinrssinstagramby feather

The Latest News in Artificial Intelligence – Excellent Resource

Facebooktwitterredditpinterestlinkedintumblrmailby feathersingularity-now-cover-ebook-artificial-intelligenceI recently stumbled on the Singularity Now! monthly eBook on Amazon.com . I have no idea who the author is, it says only “Singularity Now!”. Whomever you are, thank you! These are an excellent resource for discovering the latest news and developments in Artificial Intelligence, Deep Learning, Neural Networks, and the AI development landscape etc. The summaries are well put together with references to every original article. It’s a perfect for anyone exploring the artificial intelligence space. Below is a link to the July edition, for $0.99 you can’t go wrong.

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Startup Opportunities – A Relevant Pre-Startup Book You Should Read

Facebooktwitterredditpinterestlinkedintumblrmailby featherSometimes a book comes along just at the right time. I’v been exploring an idea for some time now that hopefully leads to a new startup for me, it’s exciting. Each time I’ve done this, I start binge-reading.

A book by Brad Feld and Sean Wise entitled “Startup Opportunities – Know When to Quit Your Day Job” came into view. I actually got roped into helping support the prelaunch campaign and became part of their private Facebook group (which is now public). To be honest, I have no idea how I ended up on their radar, and I didn’t really do much. I did buy the book and share a couple social posts. It was interesting to watch Jesse Tevelow, Founder of LaunchTeam, and author of The Connection Algorithm rally the troops.

The book is an extremely relevant and excellent “pre-startup” read with useful short examples. It’s an overview of all the current trends in startup methodologies. The book covers subjects like Lean Canvas, Business Model Generation, Nail it then Scale it, Crowdfunding strategy etc. It was the perfect refresher as well as introduction to some concepts I haven’t used, most specifically Growth Hacking, which is a variant on earlier Guerrilla Marketing methods, which I have used.

Whether you’re a veteran business owner, or looking to explore a new idea, this book will no doubt be of value. It will slide you into those methodologies with far greater focus and more efficient concept absorption and execution. I think it will inspire you.

Here’s an Amazon kindle preview for you.

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I’m ready for wireless power transfer – Electronic Products

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Image source: PowerSphyr.

I’m so ready for an efficient solution to wireless charging. “SkyCurrent is a series of products for PowerSphyr’s multi-mode wireless technology. Designed as a power hub to be the focal point of the room it resides in, it can be placed on your desktop or counter and will support the Amazon Echo Dot. It’s capable of recharging mobile devices, wearables, and any gadget with a built-in receiver to accept wireless power. Simply put, PowerSphyr’s looking to cut the cord to the traditional method of recharging.”

 

Source: New solution combines near-field and far-field technology for wireless power transfer – Electronic ProductsFacebooktwitterlinkedinrssinstagramby feather

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